Web Development & Digital Strategy
Clever by nature. Strategic by design.
Ravens are among the most intelligent animals alive — able to solve multi-step problems, plan ahead, and remember what works.
Yellow Raven brings that same instinct to the web: strategy and development expertise, sharpened with AI‑accelerated production, so you get smarter results without agency‑size overhead.
Services
Everything a modern web presence actually requires.
Website Design & Development
New builds, redesigns, and ongoing platform care — engineered by experienced developers and refined with AI‑assisted iteration for speed without shortcuts.
Competitor & Market Analysis
A clear-eyed read on who you're actually competing with online — positioning, content gaps, and technical benchmarks, not guesswork.
SEO & AEO Strategy
Technical and content SEO built for search engines and the AI answer engines now standing in front of them.
Email Marketing
Lifecycle and campaign email — designed, written, and automated to hold attention past the subject line.
SEM & Paid Search
Structured, measured paid‑search campaigns built to convert — reviewed weekly, never left on autopilot.
Ongoing Optimization & Consulting
Monthly strategy, reporting, and hands‑on advisory as your site, market, and channels evolve.
Google Workspace & Domain Email
Google Workspace, Google Analytics, and custom‑domain email setup — so your team is name@yourcompany.com instead of name@gmail.com. Small detail, real credibility.
Method
Human expertise, enhanced by AI.
01 Forty Years of Craft
Our expert team has built through every era of the web — from hand‑coded HTML to headless CMSs — and through every era of marketing that came with it. That's judgment a prompt can't produce: knowing what a client actually needs, what a market will actually reward, and when the "clever" answer is the wrong one.
02 AI‑Accelerated Intelligence
Ravens are famous for outsmarting problems most species can't touch — spotting patterns, planning several steps ahead, remembering what worked last time. We apply AI the same way: to process research, surface patterns in data, and move through iteration cycles that used to take days. Every output is still reviewed, edited, and finished by expert hands before it reaches you.
Scope & Platform
No project is too big — or too small.
Sized to the business, not the invoice
A tight five‑page brochure site, stood up fast with AI‑accelerated production — or a full enterprise build with complete lifecycle strategy and planning behind it. We scope the engagement to what the business actually needs.
The right platform, not just our favourite one
Don't need to make frequent edits? We'll stand up a lean static or managed site, so you're not paying a recurring subscription for a CMS you barely touch — and when something does need to change, we handle it. Prefer to manage things yourself? We'll build in whatever platform works for you and hand over the keys, fully set up and ready to go.
Process
How an engagement actually runs.
Discover
We audit your current site, market position, and the competitors actually ranking above you — and tell you honestly where you stand.
Strategize
A written plan: what we're building, why, and what it's expected to do for the business — before a single hour of production starts.
Build
Design and development happen in the open, with regular checkpoints — never a black box you don't see until "launch day."
Launch
We go live with analytics, tracking, and technical SEO wired in from day one — not bolted on afterward.
Grow
Ongoing SEO/AEO, SEM, and email marketing keep performance climbing well past launch — measured monthly, not assumed.
Contact
Let's build something that outperforms.
Yellow Raven is based in the Maritimes — with studio hubs in Halifax, NS and Moncton, NB. Tell us what you're working with and we'll tell you, plainly, what we'd do about it.
FAQ
What people usually ask.
What's the difference between SEO and AEO?
SEO gets your site ranking in traditional search results. AEO — answer engine optimization — is about showing up correctly when AI tools and answer engines summarize a response instead of listing links. We build both in from the start, not as separate add-ons.
Do you build new websites, or just fix existing ones?
Both. We build new sites from scratch and audit existing ones — everything from small brochure sites to enterprise platforms.
How long does a typical project take?
It depends on scope — a brochure site moves faster than a full platform rebuild. We'll give you a clear plan and timeline before any work starts, not a vague estimate.
Do you use AI to build sites?
Yes — AI-accelerated production is part of our process, but every output is expert-reviewed. It's a way to move faster without cutting corners, not a replacement for expertise. Don't want AI used on your project? That's fine — it just means a longer timeline, since AI is part of what keeps the cost down.
Can you build on Wix, Squarespace, or WordPress?
Yes. If you want to log in and make changes yourself after launch — swap photos, update prices, publish a post — a platform like Wix, Squarespace, or WordPress is the right call. The tradeoff is a recurring fee to that platform on top of anything you pay us, since it's what gives you the control to manage the site afterward.
What's a custom, static, or managed build?
That's when we skip Wix, Squarespace, or WordPress entirely, build the site from scratch, and host it ourselves. It saves you money — no recurring platform fees — but you don't edit the site yourself; we manage it for you. If you rarely make changes, this is usually still the cheaper option overall.
What does a competitive analysis actually include?
We look at your site and your competitors' side by side and give you a plain breakdown: what's working, what can be improved, where your competitors are winning, and where they're weak. It's the research step before we recommend any changes, not a generic checklist.
Do you handle marketing, like email or paid search?
Yes — email marketing (campaigns, automations, list growth) and SEM/paid search (Google Ads and similar) are both part of what we offer, either bundled with a build or as a standalone ongoing service.
Why does a custom domain matter?
A domain you own unlocks more than just the website — a professional email address like yourname@yoursite.com that works with Gmail, branded Google Meet links, Google Business Profile, Bing Webmaster Tools, and Google Analytics and Tag Manager all tie back to it. It's the foundation the rest of your online presence is built on.
What happens after my site launches?
That's up to you. We prefer to stay on as an ongoing partner — analysis, SEO/AEO, email marketing — to keep performance climbing after launch, but it's optional, and it comes with a recurring fee. If you'd rather we hand things off at launch and step back, that works too.